Client

Samsung

Project

Samsung Experience Zone Berlin

Date

2011

Units

  • STRATEGY & CONCEPT
  • DESIGN & DEVELOPMENT
  • PRODUCTION
  • POS SERVICE & FULFILMENT
  • SHOPS & SHOP-IN-SHOP
  • DISPLAYS
  • DIGITAL SIGNAGE & INSTORE TV

We run your show from beginning to end, or only in parts, if it suits your workflow more perfectly.

 

EXPERIENCE ZONE BERLIN

Welcome Home

Time to come home, feel comfortable and relaxed. Experience and enjoy the advantages of Samsung’s home networking products. That’s the message that Samsung wants to communicate to customers, visiting the recently opened Experience Zone at the Alexa department store in Berlin Mitte (Alexanderplatz), Germany’s most important Media Markt, by means of its Shop-in-Shop concept.

Responsible for this new concept with the catchy slogan „Welcome Home!” is the Zurich based agency RUN Retail United. RUN’s team studied and analysed the Samsung brand extensively over a period of several weeks and came up with a new concept, intended for the German market for now. RUN was of course also in charge of the entire project realisation, from the stylistic and technical implementation right through to the construction and installation; all in keeping with their principle, “everything from a single source”.

Creating a sense of well-being in people’s homes stands at the centre of Samsung’s philosophy and endeavours: Experience and feel Samsung; walk into a new Samsung world! The design’s clear, simple lines help highlight the products in an impressive and stylish fashion and at the same time create a feeling of modern, relaxed home living. From the moment, you walk into the Experience Zone, you feel at home. You can grab a cup of coffee or take a cold drink out of the built-in stainless steel fridge and try out the Samsung products in a trendy, homely environment: whether it’s the ultra-thin 60’’ televisions, notebooks or printers or mobile phones, tablets and cameras.

The floating TVs and mobiles (merely mounted on steel ropes) as well as the products presented in back-light recesses will make your heart beat faster.

IT’S SHOWTIME IN BERLIN!
(c) 2011 Run AG

Bösch 37 - 6331 Hünenberg - Switzerland
Phone +41 (0) 44 300 14 04