Client

Atomic

Project

Atomic Freestyle.ch

Date

2011

Units

  • STRATEGY & CONCEPT
  • DESIGN & DEVELOPMENT
  • PRODUCTION
  • DIGITAL SIGNAGE & INSTORE TV

We run your show from beginning to end, or only in parts, if it suits your workflow more perfectly.

 

Trade Fair ISPO 2011

„We are Skiing.“

Atomic’s current claim conveys an intense identification with the subject matter and professional equipment and thus emphasizes its support for this winter sport.

RUN Retail United not only communicates the brand‘s outstanding quality but combines winter fun with a sense of wellbeing and warmth at the fair trade stand, which includes parties and autograph sessions with alpine star Marlies Schild and Philipp Schörghofer.

Skiing, how to do it! On Atomic’s 406m2 stage we showcase the Austrian manufacturer’s unique know-how in a clear manner and provide visitors with comprehensive information.


What a RUN: Retail United intertwines presentation and graphics to create an insightful staging of the Atomic product range. The different, so called “elements” of the skiing world, like racing, freeski, all mountain etc..., are presented in their own individually designed cubes. By concentrating on individual highlights and combining them with the cross-merchandising of boots, helmets and protectors, RUN provides a superb outlook for next winter’s optimal equipment.

RUN Retail United: Let us RUN your show!
(c) 2011 Run AG

Bösch 37 - 6331 Hünenberg - Switzerland
Phone +41 (0) 44 300 14 04